Job Description

Position Overview

The Manager, Marketing & Digital Engagement supports Cure HHT’s marketing execution, campaign performance, and digital presence by implementing approved strategies across all platforms. This role ensures that every communication is strategic, timely, and measurable — maximizing awareness, engagement, and support for the mission.

Responsible for managing digital systems, data, and analytics, the Manager executes multi-channel campaigns that connect the HHT community, drive participation in programs, and inspire giving. Working closely with the Sr. Manager, Content & Brand Strategy, this role ensures that the right stories reach the right audiences at the right time.

Key Responsibilities

Digital Marketing & Campaign Execution

• Execute and manage the scheduling and delivery of digital marketing campaigns aligned with approved organizational priorities that advance awareness, community engagement, and fundraising goals.
• Manage and optimize Cure HHT’s digital platforms, including email marketing (Mailchimp/MCAE), website (WordPress), and social media channels.
• Collaborate with the Philanthropy, Education & Community Engagement, Research, National Healthcare Programs, and Therapeutics teams to execute giving campaigns, peer-to-peer drives, research, and awareness initiatives.
• Implement campaign objectives, calls to action, and audience targeting as defined in campaign briefs and strategic plans.
• Manage production and logistics for all organizational direct mail campaigns, including fundraising appeals, newsletters, and clinical care and research program mailers, ensuring alignment across print and digital channels.

Analytics, Data, and Optimization

• Monitor and analyze marketing metrics across all channels (email, website, social, paid ads), producing monthly performance reports for leadership.
• Monitor and report on campaign performance, providing data-informed insights and recommendations to support optimization decisions led by senior marketing leadership.
• Manage SEO, Google Analytics, and digital advertising (e.g., Google Ad Grants, Meta Ads) to expand reach and drive conversion.
• Support the development and maintenance of marketing performance dashboards by preparing data, reports, and summaries for leadership review.

Website & Email Management

• Manage day-to-day website updates and content publishing in alignment with brand standards and strategic direction.
• Manage website updates, landing pages, and blog posts in collaboration with the Content & Brand Strategy Manager.
• Execute email marketing campaigns, list management, and automation in alignment with approved strategy and messaging frameworks.
• Ensure all digital content follows accessibility and brand standards.

Cross-Functional Collaboration & Support

• Partner with the Sr. Manager, Content & Brand Strategy to deploy storytelling content through digital channels and social campaigns.
• Support the Manager, Patient Education & Events, and Sr. Manager, Community Engagement by promoting programs, webinars, and events through integrated digital and print campaigns.
• Collaborate with Philanthropy and program teams to align digital execution with campaign timelines and messaging direction.
• Maintain an organization-wide content calendar in partnership with the Sr. Manager, Content & Brand Strategy.

Systems, Tools, and Vendor Management

• Manage assigned vendor relationships in alignment with approved scopes of work and budgets.
• Identify system needs and provide recommendations for tools or enhancements for leadership review and approval.

Continuous Improvement

• Stay current with emerging trends in digital marketing, nonprofit communications, and analytics.
• Test and pilot approved digital tactics to improve engagement and conversions.
• Regularly review KPIs to identify opportunities for innovation and growth.

Requirements

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, or related field
• 3–5 years of experience in digital marketing, preferably in a nonprofit or healthcare setting
• Proficiency in Mailchimp, WordPress, Google Analytics, and social media management platforms
• Strong analytical skills and ability to interpret data into actionable insights
• Proven ability to manage multiple campaigns simultaneously with precision and deadlines
• Excellent written and verbal communication skills

Preferred

• Experience managing SEO strategy
• Familiarity with Salesforce or similar CRM platforms
• Experience supporting online fundraising or advocacy campaigns
• Understanding of accessibility and compliance best practices
• Experience working with a Project Management Tool such as Asana

Core Competencies

· Digital Marketer: Skilled at managing tools, data, and digital ecosystems.

· Campaign Builder: Executes coordinated, high-performing multi-channel campaigns.

· Analyst: Uses metrics to drive continuous improvement and smarter marketing.

· Collaborator: Works seamlessly with creative, engagement, and philanthropy partners.

· Mission-Driven: Passionate about leveraging digital tools to expand impact and awareness.

Benefits

Compensation and Benefits

Cure HHT offers a competitive salary benchmarked for our size nonprofit, commensurate with experience, medical, dental, vision benefits, generous PTO, remote work, and opportunities for professional development and leadership growth in a dynamic, mission-driven organization.

Equal Opportunity Statement

Cure HHT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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