Job Description

General Sales Manager

Freedom Road Harley-Davidson
557 W Main St, Branford, CT 06405

Department: Sales
Reports To: General Manager
Employment Type: Full-Time
Compensation: Highly competitive base salary + aggressive commission/bonus structure based on departmental performance (uncapped earning potential)

About Freedom Road Harley-Davidson

Freedom Road Harley-Davidson is Connecticut's fastest growing Harley-Davidson dealership in Branford, Connecticut. Located at 557 W Main Street, we proudly serve motorcycle enthusiasts across the region with a full lineup of new and pre-owned Harley-Davidson motorcycles, genuine parts & accessories, apparel, and top-tier service from our factory-certified technicians.

We are a relationship oriented dealership that treats every rider like family. If you’re passionate about the Harley-Davidson brand, thrive in a high-energy sales environment, and know how to build and lead a winning team, we want to hear from you.

Position Summary

We are seeking an experienced, results-driven General Sales Manager to lead our Sales Department. In this key leadership role, you will oversee all new and pre-owned motorcycle sales, manage the sales team, drive revenue growth, and deliver exceptional customer experiences that keep riders coming back.

Key Responsibilities

• Lead, coach, and develop a high-performing sales team (including Sales Managers, Finance & Insurance, and Sales Associates)
• Set and achieve aggressive monthly, quarterly, and annual sales targets for new and used motorcycles
• Oversee the entire sales process from greeting to delivery, ensuring adherence to Harley-Davidson’s customer satisfaction standards
• Manage sales forecasting, inventory levels, and gross profit margins
• Work closely with the Finance & Insurance department to maximize F&I penetration and overall deal profitability
• Recruit, hire, train, and retain top sales talent
• Monitor and enforce a consistent, efficient sales process
• Analyze sales data and market trends to identify opportunities for growth
• Foster a positive, team-oriented, and accountable dealership culture

Qualifications & Requirements

• Strong management history in a powersports, automotive, or dealership environment
• Deep knowledge of the Harley-Davidson brand and motorcycle industry preferred
• Demonstrated track record of meeting or exceeding sales and profitability goals
• Strong leadership and people-development skills with the ability to motivate a team
• Excellent communication, negotiation, and closing abilities
• Experience with dealership management systems (DMS) and sales reporting tools
• High energy, positive attitude, and a genuine passion for motorcycles and customer service
• Valid driver’s license with a clean driving record and the ability to obtain a motorcycle endorsement
• Harley-Davidson sales or management training/certification a plus

What We Offer

• Competitive base salary plus uncapped commission and performance bonuses
• Comprehensive benefits package (health, dental, vision, 401(k), paid time off)
• Opportunity to work with one of the most iconic brands in the world
• A supportive, family-like team environment at a growing dealership
• Ongoing Harley-Davidson training and professional development

How to Apply

If you’re a proven leader who can drive sales while delivering legendary customer experiences, we’d love to meet you!

Please send your resume and a brief cover letter outlining your relevant experience and why you’d be a great fit for Freedom Road Harley-Davidson to:
careers@freedomroadharley.com (or apply in person at the dealership)

Freedom Road Harley-Davidson is an equal opportunity employer.

Pay: $70,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Opportunities for advancement
• Paid time off
• Vision insurance

Work Location: In person

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